Meet Our Leader

I’m Ed Mass. I’m the founder of Webby Traffic.

I’m a retired Mechanical Engineer with an eclectic work career and an active need for intellectual stimulation. I play a lot of pickleball for exercise but need to exercise my mind as well. I like challenges and producing results one can see. In this light, I'm available for just 1 or 2 clients at a time, depending on their time needs. I give full attention and make myself available for your schedule.

My work career includes having an online ecommerce store for eleven years, a variety of engineering experiences from solar designs and super-insulated housing to accident reconstruction. About midway I changed into computers, a variety of technology including training others, and telecommunications. Along the way I've worked with html, css, WordPress, Wix, and now my preference is Squarespace. I decided to focus on Squarespace because of its design capabilities, SEO, and ease of use (once one goes through the learning curve, of course).

My work and life experiences bring an extra depth of knowledge and understanding to your business needs and incorporating those into optimizing your website's usefulness and performance.